Blogs tagged under BEHIND THE BRAND

European-inspired apparel takes center stage in this exclusive PROJECT editorial.

We are taking you Behind The Brand with PSD, an underwear brand that celebrates the creators, players and innovators who aren't afraid to live life their way. 

Launched in summer 2011 in France, by globe-trotting Pierre-Yves and Christine, JAGVI is minimalist, smart and relaxed at the same time.  With a fitting motto of  "Tailor made for smart travelers", the brand reflects the desire to find contemporary, smart, travel friendly menswear, with smart design.  We sat down with Pierre and Christine to catch up on their vision for the brand, it's launch, and what we can expect this season at THE TENTS at PROJECT NEW YORK

This week, we're taking you Behind the Brand in an exclusive interview with Jean-Philippe Robert, President of Quartz Co. 

Wednesday, January 11 2017
Wednesday, December 14 2016

Functional garments that set new standards of performance.  From downhill skiing to golf- the best athletes in the world rely on Kjus for their gear.  Find out why champions and Olympians alike are fans-- and why you should be too.

This November, we wanted to take a look at what really makes our brands tick.  4 brands from some of MAGIC's men's shows allowed us to pick their brains and discuss early beginnings, present day reality, and exciting outlook of their brand and business.  We're talking leadership, vision, strategy, brand DNA and much more.

Everyone needs a little pep in their step every once in a while...  So let's take a look behind the brand this week with Ryan Kingrey of Sock it to Me to give us the inside scoop on their early beginnings, how they tamed unicorns, bottled the rainbow, opened new doors, and established the Sock it to Me name and community.

Tired of a menswear market missing colorful variety, Steve Stanton and his team launched Original Paperbacks with the goal of creating a stellar product that delivered consistency, quality and color to men's closet's everywhere.  This week, we're going Behind the Brand to chat with Steve himself to learn more about their unique process, their strategies for success and what to expect this February at PROJECT.

Created out of love for vintage denim and its Americana roots, Current/Elliott continues to evolve denim's place within the fashion realm.  We went Behind the Brand to find out how they defined an iconic silhouette, how they're adapting to the Ath-leisure trend and what's next for the brand.

How she got her start, creating cult classic pieces, her iconic marketing strategies and her foray into menswear. Presenting an exclusive interview with agnès b., the french designer and her world renowned eponymous label, in this week's Behind the Brand.  

This season, PROJECT is proud to introduce Benny Gold, premiering with Money Ruins Everything for their first ever trade show season. Read on to learn more about Benny Gold in this week's Behind the Brand.


This week, we're taking you behind the brand with Zachary Prell. Read on for where he eats in NYC, what's playing on his Spotify late night and how to fuel your success at next season's PROJECT. 

The Pefect SSBD.  You're welcome. 

Because everyone needs a woven belt by Anderson's.