RETAIL IN REVIEW: Theory Men's SoHo Store

RETAIL IN REVIEW: Theory Men's SoHo Store

Tuesday, May 17 2016

In 2006, Theory opened it's Meatpacking District flagship store with a strong focus on the women's collection.  The location was the ideal backdrop for the brands monochromatic clothes, but let's be real, we're looking for more men's gear.  

Enter the Theory Men's SoHo outpost.  Located directly next door to their women's location, the shop features the minimal aesthetic we know and love. Sleek simple basics in blue hues take center stage with a small selection of accessories and leather goods.  Back by the dressing room the tailored shop features a fantastic selection of suiting and dressed furnishings.  Scroll through the images below for an inside look a the new Theory Men's store in SoHo, and pay them a visit at 155 Spring Street