PROJECT NY | 5 New Brands You Need To Know

PROJECT NY | 5 New Brands You Need To Know

Monday, June 20 2016

With a menswear focus, PROJECT showcases the best brands in the contemporary and denim market to create an expertly merchandised experience for buyers and retailers. 

Get the inside scoop of 5 new brands you need to know from this July's edition of PROJECT New York.



Since its launch in 2008, CURRENT/ELLIOTT continues to evolve denim's place within the fashion realm. Created out of love for vintage denim and its americana roots, the collection pays tribute to denim's history as well as its timelessness. From the range of washes to iconic fits and silhouettes, each style is an homage to a pillar moment in denim's american timeline.




OAS was born as a reaction towards the Swedish winter and as a wish to create the feeling of vacation all year around. OAS was brought into the world by its founder, Oliver Lundgren, back in 2010 and has ever since delivered vacation year-round in the shape of beachwear encouraging the Swedes to see the light in the dark Swedish winters. The assortment originiated with espidrilles but was soon joined by swimwear to achieve the full range of beachwear and become the go to brand for Swedish travelers.




Aurelio Matheu presents handmade, high-quality bags and purses all designed and made in Brooklyn. They care for quality and detail, as well as for color, shape and material. They know that life in the Big City can be fast and a bit hectic, so creating bags that are both functional and sophisticated is their goal. Keeping at heart values of fairness and equity, all of the leathers and canvas used in the conception and made in Europe or the United States.




At Paul Betenly, they strive to give customers the best price-value realtionship in the world of menswear. Modern fit and styling merged with old world tailoring gives the wearer a look of elegance and sophistication. Paul Betenly clothing compliments the active lifestyle of a person who is always on the go and needs to look polished at any given time. The premium features on Paul Betenly combine to create a symphony of expression and functionality, with all the proper elements working together. 




Le Cap, a new fashion player in the world of men's swimwear. Armed with a unique expertise in the ready to wear industry, three men with a passion for sailing, created the brand "Le Cap" an elegant and comfortable collection of men's swimwear. What they love is the adjusted fit, unique and trendy, the range of fashionable colors, the refined details for a chic figure, the high quality materials, treated with Teflon for a quick drying. Le Cap is more than just a brand, it is a universal concept of swimwear for men looking for a combination of comfort and style.