Monday, January 16 2017

From happy hours to educational seminars, events to lounges and more, read on for a comprehensive listing of everything taking place at PROJECT New York and MRKET this season. 


Looking for more? Explore the full listing of events on our website here!

Since 2011, PROJECT and Marcus Troy have been providing brands and digital editors with a unique opportunity to meet and engage, to shoot and share content, to create and explore, to build new relationships. 

We're proud to announce the #BloggerPROJECT Winter 2017 lineup, curated by Marcus Troy. 

Click here for the full list of participating influencers.

Follow along with @projectshow and @mrketshow, and keep up with the nominations and winners with #BloggerPROJECT.

NOMINEES ANNOUNCED: Tuesday, January 24

WINNERS ANNOUNCED: Wednesday, January 25

AWARD CATEGORIES: Best of THE TENTS, Best of PROJECT, Best of PROJECT SOLE, Best of MRket, Best of Vanguards Gallery/MOVE, Best of Brits in New York, Best of Made in Italy.

Monday, January 23, 2016 | 10:30am-3:30pm

Jacob Javits Center: Show Floor 

A live model presentation, produced and styled by industry experts at MRket and PROJECT.  This season's on site 45-minute fashion presentations will take place in the front center of the show floor.  Stop by to see the newest collections from Barbour, Made in Italy and many others.

Presentation Schedule: 

Monday, January 23rd 

10:30AM: Barbour

12:00PM: Made in Italy

1:30PM Made in Italy

Tuesday, January 24th 

10:30AM CP Company

11:45AM MOVE


Tuesday, January 24, 2016 | 4:30pm-5:30pm

Jacob Javits Center: Café in the back of MRKet

Presented by MR MAGAZINE 

Moderated by: Karen Alberg Grossman, Editor in Chief, MR Magazine,

Panelists Include:

Simon Graj, Founder and CEO, Graj+Gustavsen

Robin Lewis, Founder and CEO, The Robin Report

Tom Ott, SVP/GMMSaks Fifth Avenue

Bob Mitchell, CO-CEO, Mitchell Family of Stores

Can't catch the seminars IRL? We'll be live streaming them on Facebook so you can tune in!

Wednesday, January 25, 2016 | 8:00am-9:00am

Jacob Javits Center: Café in the back of MRKet

Presented by P1V0T@PROJECT and Fung Global Retail & Technology

A panel of retail leaders from the worlds of fashion, technology, and publishing will discuss the latest trends that are affecting our world.

Moderated by: Deborah Weinswig, Manager Directory, Fung Global Retail & Technology 

Panelists Include:

Nilofer Vahora, Vice President, Licensing & Product Innovation, Rebecca Minkoff, Uri Minkoff 

Atul Midha, CEO of Rubin Singer

Julie Vargas, Director, Digital Solutions, Avery Dennison

Peter Rivera, Chief Experience Officer, Infusion

Kenneth Harrell, Managing Director, Pharus Advisors

Can't catch the seminars IRL? We'll be live streaming them on Facebook so you can tune in!

This season, PROJECT & MRKET are proud to partner with Cycle for Survival and their founding partner Equinox, to raise money and awareness to beat rare cancer.  Learn more here- let's just say, it's going to get sweaty! 

Don't forget to sign up and donate here.

This season ShopTheFloor has partnered with contemporary retailers AB FITS, ULAHNeed SupplyLizard Lounge and menswear subscription service Sprezzabox to create curated looks from the menswear brands exhibiting at PROJECT and MRket. Looks are curated pre-show using collections on ShopTheFloor and will be shot live during the show. To get ideas and inspiration for what to buy this upcoming season, come see us at the ShopTheFloor Photo Studio and visit social channels! 

Brands can also take advantage of the photo studio to shoot their collections and update their digital showrooms onsite. 

Lastly, be sure to check out the ShopTheFloor Trend & Buyers Guide and stay up to date on the latest trend forecast for Autumn/Winter 2017 menswear. 

Visit or email to get started. 

Stay connected: @shopthefloor

Made in Italy is the best of the best.  Supported by the Italian Trade Commission and featuring the finest brands that Italy has to offer, Made in Italy showcases the craftsmanship that borders on art when it comes to making clothes, accessories and shoes. 

Find out more and preview the brands showing in this segment here.

Brits in New York is comprised of 35+ U.K. based brands that include the best in British Menswear, from handmade footwear to Savile Row railoring to colorful sartorial furnishings and British country heritage brands.  For the first time, the U.L Department for International Trade will be hosting a buyers lounge in the middle of the Brits in New York section.  All attendees are welcome to stop by to preview the best of British style while enjoying tea and bisucuits. 

Find out more and preview the brands showing in this segment here.

PROJECT is proud to introduce P1V0T this season. Take your business in a new direction with P1V0T,  a brand-new show floor area dedicated to tech-based solutions in design, product development, merchandising, and selling.  From omnichannel strategies and data providers to app-based solutions, come learn proven business models from the most dynamic entrepreneurs in fashion.

Classics with a twist is what drives the Modern Prep section of the show floor. Colorful classics and spruced up sportswear are the Modern Prep man’s go-to's. Modern Prep also offers collegiate dressing with many brands holding licensees.

Now in its third season, MOVE highlights not only active wear brands, but also those brands that use performance as the core of their mission statements.  Featuring: 

G4 Sport

Mizzen + Main

MPG Sport



Strongbody Apparel

Sweat Tailor

TASC Performance

Recharge physically, mentally and digitally at the Zachary Prell lounge, located in THE TENTS.

Monday January 23rd, 2017 | 3:00pm-4:00pm

Jacob Javits Center: MR LOUNGE @ MRKET/PROJECT

Meet the editors from MR Magazine and gain exclusive industry insight.  Recharge and read up on industry news at the MR Lounge throughout the show. 

PROJECT and Parsons School of Fashion present "Next in Class," a hand-picked group of recently graduated students who represent the next generation of menswear designers. The Parsons graduates will showcase their FW'17 collections onsite at PROJECT, where they will present their pieces to the wholesale community. 

Special thanks to Trask shoes, Hudson Jeans, and Hauste & Harte for keeping our staff looking fresh, Raleigh Denim for the stunning show bags and Cadillac for keeping our buyers and VIP out of the snow and on time.