PROJECT MOVE: The Run Club Recap

PROJECT MOVE: The Run Club Recap

Monday, October 24 2016


The Run Club get's warmed up.


This month, Move, the active and ath-leisure section of MRket, partnered with Equinox on a run club, which took place today at the Highline in New York and was attended by brands, influencers and press, who wore active pieces from Rhone, Masterclass Apparel and New Balance.


In Motion: Bobby Hicks shows off his moves. 

“We want to be the connecters,” said Erik Ulin, president of Men's Fashion at UBM (PROJECT/MAGIC). “We are bringing press and our brands together to connect outside of the trade show environment.”


Left: A beatiful view for an afternoon run. Right: President of MEN'S at UBM and Marathon Runner Erik Ulin takes the lead.

David Siik, an Equinox instructor, created the 45-minute exercise session, which mixed running and strength training. Equinox has been involved in the Move section since it launched in January. According to Elise Diamantini, account executive at Move, they are hoping to do these types of activations once a quarter and in locations outside of New York.


Left: Talun Zeitoun stretches it out. Right: The Run Club

“Men are starting to pay more attention and they care more about health and fitness,” said Diamantini, who added that the section has grown since it launched. “It’s gotten such a great reaction from not only participating brands but also retailers who are really starting to incorporate active into their buy.”



Left: Beautiful Skyline Views.  Right: Peter Davis all smiles

A huge thank you to Equinox, Juice PressRhone, New Balance and MPG Mondetta Performance Gear