Wednesday, March 08 2017

With its 30-plus year history as an apparel brand, Nautica went back to basics, drawing inspiration from their 90's archives in their Men's FW17 presentation at PROJECT. 


Washed in dark denim took center stage with navy and burgundy as focal colors throughout the collection.  A 90's style track jacket with the Nautica logo on the sleeve heralded as a reminder of the continued influence of athleisure.   Polar fleece, another 90's throwback, was presented throughout, as were patch pockets and cargo pants.  


Styling details included heavy layering, cuffed pants, baseball caps and workmen's boots.  

Nostalgia was heavily felt this fashion week, from the runway shows to the trade shows.  Nautica's offering further positions the brand as a classic, while paving the way for a new customer base. 


Styled by George McCracken