Wednesday, February 08 2017

Your guide to all the can't miss events and daily happenings taking place at PROJECT, THE TENTS, POOLTRADESHOW and THE COLLECTIVE this season. 

Looking for more? Explore the full listing of events on our website here!

Join us in the WWD Photo Studio at the main entrance to PROJECT. Have your portrait taken or shoot special pieces from your collection, by renouned WWD Photographers.

Since 2011, PROJECT and Marcus Troy have been providing brands and digital editors with a unique opportunity to meet and engage, to shoot and share content, to create and explore, to build new relationships. 

We're proud to announce the #BloggerPROJECT Winter 2017 lineup, curated by Marcus Troy. 

Click here for the full list of participating influencers.

Follow along with @projectshow and @mrketshow, and keep up with the nominations and winners with #BloggerPROJECT.

NOMINEES ANNOUNCED: Tuesday, February 21st

WINNERS ANNOUNCED: Wednesday, February 22nd

Watch the artists from Curbside paint live in the POOLTRADESHOW lounge and be inspired. 


Stop by the Next Level Apparel charging lounge if you need a little boost. Take a load off, charge up, and map out the rest of your plan for shopping the floor. 


Spin My Planet is a unique photography service designed for e-commerce, as well as an interactive social media app.  This killer app offers a technique that gives life and movement to your photos allowing the viewer to see every angle of the product at any speed by combining a series of photos into one interactive frame.   Just swipe or drag your finger or mouse over the image. This season, stop by the Spin My Planet photo studio to create your own spins.and meet with founder, Michael Sosinski and discuss bringing this interactive photo technology onto your e-commerce and social platforms. 

Click here to learn more.

Tuesday, February 21st and Wednesday February 22nd 

4:00 PM -5:00 PM  

Join POOLTRADESHOW and Next Level for Happy Hour on the house!

Tuesday, February 21st

8:45 AM-10:15 AM 

P1V0T Bar 

Start your day off right with a coffee on us, presented by P1V0T and Software Automation. 

A show section treasured by many that is always a crowd pleaser. Cash & Carry is the only section at MAGIC that allows point of purchase sales as well as wholesale ordering. 

Fill your shelves with these brands and shop for yourself too for a little instant gratification.

Tuesday, February 21st


Join us as we present the season's collections on model, styled by industry experts at PROJECT.  This season's on site 45-minute presentations will take place at the main entrance of PROJECT.  Stop by to see the newest collections from Barbour, Made in Italy and many others, and preview the full schedule below.

11:00 AM-11:45 AM | Nautica Presentation 

1:00 PM-1:45 PM | Barbour Presentation 

2:30 PM-3:30 PM | Made In Italy Presentation 

Thursday, February 23rd

Let the games begin and show us what you're made of! The experts from POOL will be scoping the floor for the best designed and merchandised booth in POOL and the top pick will recieve a complimentary booth at the August 2017 show for a job well done. Only booths abiding to the rules and regulations will be considered, and the winner will be presented on the last day of the show. 

Tuesday, February 21st

6:00 PM – 9:00 PM 

Zappos Plaza: 400 East. Stewart Ave, Las Vegas, NV 89101

RSVP Required or bring your MAGIC Badge for entry


This season, we've partnered with Zappos to present Tails of the Runway, a premier fashion and pet adoption event and unique fashion experience to support The Animal Foundation and Best Friends Animal Society.  The season's best collections will grace the runway with furry friends, all up for adoption.

Doors open at 6 PM, Runway shows are 7-9 PM.

Join us after the runway show for the After Party at 9 PM, at the Commonwealth in Las Vegas.

We've partnered with lyft to make getting there even easier.  Use discount code Zappostails to secure up to $30 off your ride to and from the event!

Can't make the runway show? Donate here!

Click here for more information.

Tuesday, February 21st

10 PM ill late

Foundation Room, Mandalay Bay Hotel, Las Vegas

Join us for a cocktail by Belvedere and the best view of The Strip at the POOLTRADESHOW Opening Night Party at Foundation Room at Mandalay Bay Las Vegas. Complimentary Belvedere Cocktails from 10-11 PM, so come early and stay late!

No RSVP required, bring your MAGIC Badge for entry.  21+. 

Wednesday, February 22nd

8:45 AM-10:15 AM


Join us in the P1V0T lounge for a complimentary coffee bar by Avery Dennison presented by P1V0T. 

Wednesday, February 22nd

10:30 PM till late 

Wednesday, February 22nd, doors at 10 PM 

You're invited to the official PROJECT After Party at LIGHT Las Vegas, featuring METRO BOOMIN. Bring your MAGIC badge for comp'd entry and expedited entrance. And ladies, drinks are on us until midnight, so come early, stay late and get down.  21+.

Looking to entertain? Click here for information on bottle service and VIP table options.

Click here for all the details.

Pick up your custom Next Level Apparel t-shirt, screen-printed live on the show floor just for you and your crew by AKA. Designs feature the top 5 designs submitted by the brands of POOl! 

This season we are over the moon (or Pacific) excited about our newest show floor destination called Japan Shop. For the first time ever, in partnership with M-Cross International Corporation, POOL will host an area strictly for brands traveling from Japan, featuring as many as 10 new brands! 

Because who doesn't love a good photo opp. Next Level will be hosting a festive and funky photobooth with props for everyone to show us their social side or their #OOTD. We're talking GIFs and Boomerangs too! Share on social or print using our printing kiosk. Say cheese! 

Special thanks to Captiv8 for the swag and Nobis for the show bags.