BRAND WATCH: Faherty Brand

BRAND WATCH: Faherty Brand

Wednesday, August 07 2013

 

Created by twin brothers, Faherty Brand is the epitome of an endless summer. 

Mike and Alex paid their dues in design and finance jobs - with Mike spending the majority of the past decade designing at Ralph Lauren and Alex working in private equity. In 2012, the beach obsessed brothers quit their day jobs and began building a brand they had a longtime vision of. Their mission is simple but powerful: create clothing made from premium materials, both ethically sourced and environmentally sound, with a focus on unwavering craftsmanship. Both men have an affinity for the beach, where life's greatest moments happen. It only seemed fitting that they ended up crafting superior quality beachwear. 

Don't miss Faherty Brand at PROJECT in a few weeks, and if you're in NYC, swing by their awesome showroom.