An American Heritage

An American Heritage

Monday, May 23 2016

Their roots run deep and their heritage is unwavering.  Check out brands from THE COLLECTIVE who truly embody the spirit of the working man with enduring American style.


For over 130 years, the Wolverine brand has been the sturdy foundation that helped shape a nation. They are born of work. Hard Work. The kind of work it takes to build the things that endure for generations. The Wolverine story and unwavering legacy in work continues to build their future. Today, Wolverine honors its heritage with a collection inspired by archival patterns that are crafted with great attention to detail and embodies the pillars of Wolverine's hertiage - comfort, durability, function and style. 




Rockmount Ranch Wear is a 3 generation business motivated to develop a distinctive look for cowboys, ranchers and farmers living in the American West.  The company feels that its look is American and so should be its product.  They offer a shirt style different from conventional shirts because, while fashion changes all the time, the constant motivation of the brand is to design for a western state of mind - lifestyle, not trends that come and go. Their strength is in their heritage: Rockmount's classic designs have been in non-stop production for over 50 years. 




In 1906, the Brooklyn Overall Company established a retail brand for men's working apparel called Smith's American. Through war, depression, and boom times, American workers relied on Smith's for rugged, affordable workwear. The well constructed Smith's garments made from cotton duck, hickory stripe twill, and indigo denim were the foundations for this geniune workwear company. For over 100 years, Smith's has maintained their identity and authenticity, molding itself into an American icon. Each and everyone of their products embody the spirit of hard work! 

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